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| 2001 |
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Faster development of global brand awareness and visibility
through the launch of an advertising campaign based on a consistent
visual identity and advertising architecture. |
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Broader presence in the Chinese hospitality market in partnership
with Zenith Hotel International and Beijing Tourism Group. |
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Sustained development of the Services business in the fast growing
market for employee assistance programs, with the acquisition
of Employee
Advisory Resource Ltd. in the United Kingdom. |
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Suitehotel launched in Europe. |
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Accor improves its rating with Arese, a European social and
environmental
rating agency, while its stock is included in the
ASPI Eurozone and
FTSE4Good socially responsible indexes. |
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Accor becomes an official partner to the Australian Olympic
Committee. |
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