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371 hotels
29,286 rooms
14 countries
at 12/31/2007 |
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Formule 1 in at a glance
- The cheapest price of the hotel business chain for 1, 2 or 3 persons
- Simple and fast booking via hotelformule1.com, or directly with the hotel
- Functional bedrooms for 1, 2 or 3 persons
- Bathroom facilities are located right outside the room
- Breakfast: A self service breakfast buffet
- Reception 24 hours and 7j / 7
- Drink vending machine warm and cold
- Distributor of sweet and salty snacks
| News... |
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In 2006, a review of the hotel portfolio in France was conducted. Covering not just the product but also pricing, distribution, advertising and management, the study proposed redesigning rooms, the cafeteria and common areas, and reworking the brand’s logo, signage and other aspects of its visual identity.
The goal is to create a more contemporary room while offering customers the lowest price in the market. This vast renovation project, which will produce its initial results in 2007, is intended to strengthen the brand’s leadership in the low-cost hotel segment.
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