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| The most striking feature of Accor's hotel network expansion has been its ability to innovate and create new hotel concepts. As the group's founding chain, Novotel introduced the hotel chain concept in Francein 1967. Ibis and Formule 1 (founded in 1974 and 1985 respectively) also revolutionized the European hotel industry. Accor has successfully developed its hotel portfolio through properly managed organic growth and carefully targeted acquisitions. |
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Hotels Key Figures |
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