Biodiversity
1 out of every 4 mammals, 1 out of every 5 fish, and 1 out of every 8 plants are in danger of extinction. If the loss of biodiversity continues, will future generations be able to eat tuna or honey? Will scientists have the possibility to continue creating new medicines if certain plants disappear? Accor is working to mobilize guests, employees and suppliers on this issue.
1.8m tourists visit the Great Barrier Reef off the Australian coast every year. The beauty of a natural site typically attracts visitors, to the point that tourist hotels are often located in fragile ecosystems. Accor is therefore committed to the preservation of the natural environment by regularly mobilizing its staff.
Accor 2010 objectives
1 - All hotels are taking part in environmental-protection or tree-planting intiatives.
2007 yearend indicator: 79% of hotels are involved in such activities locally.
Achievements
- Through its Hotels Environment Charter, Accor recommends 8 measures to preserve biodiversity.
- Accor has teamed up with the IUCN , the world leading organization for the protection of biodiversity, to produce a guide for industry professionals which details how a hotel can make a concrete contribution at its level to preserve local biodiversity.
- Since 2006, the French League for the Protection of Birds (LPO) and the Etap Hotel brand have partnered to increase employee and guest awareness on the need to protect biodiversity. For instance, guests receive awareness kits and can participate in nature discovery excursions.
- In France, the Novotel brand is offering an interactive guide to its hotels to transform their green spaces into "nature gardens" – spaces that are more respectful of nature, less dependent on human inputs and richer in biodiversity.
- In Italy, Mercure has teamed up with the Slow Food association, whose missions are to increase taste awareness while preserving biodiversity.