Guest tracking study
The first publication of the Earth Guest Research platform is devoted to guests. In order for actions to be effective, it is necessary to have factual, in-depth knowledge of guests' expectations and their behaviour in terms of sustainable development.
Understanding the vision of hotel guests, identifying what they are ready to do, what cause could rally them, which attitudes they are ready to change, will help the entire sector do more in favour of men and the planet.
Accor is therefore publishing the first international tracking study on hotel guest expectations regarding sustainable development.