Reinvent hotels – sustainably
As the Accor group enters a new phase of sustained expansion, it is reaffirming its approach to responsible development, which generates value shared by everyone. The new PLANET 21 program accelerates and intensifies Accor’s sustainable development commitment, transforming it into a decisive competitive advantage for the Group, its brands and its partners.
The program is structured around 21 commitments backed by quantifiable objectives that all hotels are expected to meet by 2015. With PLANET 21, Accor is making sustainable hospitality the focus of its strategic vision, as well as its development and innovation processes.
7 pillars and 21 commitments
Accor supports ECPAT and Kaká in protecting children in Brazil
As preparations heat up for the football World Cup in Brazil, the non-profit group ECPAT France and its European network have launched the “Don't Look Away!” campaign. After almost 15 years fighting alongside ECPAT to end child sex tourism, Accor is naturally backing this initiative, and has undertaken to relay the campaign in order to make its guests aware of the issues.
Our guests and PLANET 21
The new PLANET 21 strategy includes an innovative program for informing customers and encouraging them to contribute to the hotels' actions and achievements, all along the guest experience.