Training: Developing skills, a priority for Accor
For the past 40 years, employee training and skills development have been at the heart of the Group’s human resources policy, contributing every day to the progress of our teams and increasing their professionalism for the well-being of our customers.
The Académie Accor is composed of 17 Academies situated in the Group’s key regions around the world. The Academies provides all Group employees with access to training and apprenticeship and offers standardised training programmes, stamped with the Accor culture. They also give each country the possibility to develop specific programmes in relation to their regional requirements.
The Académie, one of the symbols of the Accor culture, has always been significant and essential for Group employees.
The Académie Accor, supports the Group’s development, helps to accelerate the sharing of skills and to transmit the culture of excellence, essential in the hotel industry.
The key missions of the Académie Accor are to:
- Encourage employees to acquire and develop their skills to constantly improve the quality of service we provide for our customers
- Promote and facilitate mobility and career development by enabling employees to broaden their range of skills and know-how
- Transmit and strengthen the Accor values and culture
The Académie’s new projects:
The Académie is a unique corporate university, in which the training programme is adapted to all the general and specific situations of the hotel industry. It provides innovating teaching methods in line with the development of our brands and hotels, maintaining the enthusiasm of employees throughout their courses. It is currently developing interactive training methods:
- E-learning, on-line learning, which is becoming widely appreciated by employees
- Blended learning, a combination of several learning methods.
Example of an international training program:
- The Accor “RM Pass” is an international development and training program leading to Revenue Management certification, whose objectives are to:
- Guarantee a level of knowledge and professionalism in Revenue Management across the brands and countries
- Develop and maintain a Revenue Management “talent pool” to supply the activity in coming years
- Accompany the professional Revenue Managers in their development and career prospects
RM training for certification is based on three levels of expertise enabling each person to be trained according to their Revenue Management responsibilities.
This programme is for Accor employees with responsibilities in the management of their hotel revenue.
The “IHMP” (International Hospitality Management Program) is a high level, hotel management, training and teaching programme, set up for high potential hotel operators. The aim of IHMP is to:
- Provide high level training in hotel administration, adapted to the Group’s requirements
- Improve performance in the management of profit centres
- Anticipate and support international career projects
- Facilitate inter-brand, inter-country and inter-continental mobility
- Provide internal visibility for the programme’s participants
In short, the IHMP training programme will create a pool of international managers, ready to take on new operational responsibilities in a short or medium time scale.
For this programme, priority is given to the managers of Accor subsidiary and Accor managed hotels.
“Accor Manager” is an international development and training programme for management positions, the aim of which is to:
- Enable the Manager to better understand their environment
- Capitalise on experience to transform it into useable skills
- Improve the vision of their role to increase their leadership in terms of Strategy, Marketing, Management and Communication.
This programme is aimed at Accor managers in Europe (Hotels, Head-quarters and other Group units) with a minimum of 2 to 3 years experience in their position.
The Accor "Sales & Distribution Pass" is an international qualifying development and training programme in Sales and Distribution whose targets are to:
- Guarantee a level of knowledge and professionalism on universal Sales and Distribution know-how throughout the brands and countries
- Develop and maintain a Sales and Distribution “talent pool” to cater for recruitment needs over the coming years
- Support the professional Salespersons with their development and career prospects
The Sales & Distribution Pass qualifying training courses are structured around three levels of expertise enabling each employee to be trained according their responsibilities.
This programme is for Accor employees with “external” sales responsibilities, for the development of customer portfolios.