Meet the Mercures
Mercure
Mercure is a network of distinctive hotels that share the same characteristics: they are staffed by hospitality professionals who are attentive and passionate about their work; their atmosphere is warm and friendly, marked by a bold and classic style; and all areas are designed for guest comfort.
In city centers, by the seaside, or in the mountains, each Mercure hotel nurtures a personality that resonates with its local environment, offering its guests the pleasure of discovering authentic products and services.
Key figures
- 635 hotels
- 78,271 rooms
- 49 countries
at 06/30/2009
Inviting, contemporary rooms with a personal touch
Mercure rooms blend classic and contemporary styles that reflect the hotel's local personality. Priority is given to sober lines, natural materials, and warm tones. The lighting can be adjusted to create the perfect ambiance for work or relaxation. And with comfortable seating and easy Internet and media connectivity, the result is a room where guests feel at home immediately.
In 2008, Mercure strengthened its ability to adapt to its guests by introducing a new category of rooms called "Privilège" rooms. These are the best rooms in the hotel and offer superior service to further enhance the guest's pleasure.
The "Pure Pleasures"
The "Pure Pleasures" offer is the ultimate embodiment of Mercure's hedonist approach to hospitality. It showcases Mercure's expertise in wine – its Grands Vins wine list has been a mainstay of the brand since 1983 – and the new "Cups & Tastes" offering being rolled out worldwide this year which features single-estate teas and coffees. In each of the "Pure Pleasures" offerings, the selections are classified by taste, thus putting the extensive array of fine products within the reach of everyone, including novices, while satisfying the demands of connoisseurs.
Hotels firmly rooted in their locality
Mercure hotels are on a human scale; each has its own distinct personality grounded in its locality. Everything resonates with this local spirit, from the décor to the type of welcome and quality of service, as well as the restaurant where menus feature the best-in-class local products. Because they play an active role in the life of their communities, Mercure hoteliers are a fount of local knowledge which they willingly share with guests to enhance their experience, help them plan their sightseeing and entertainment, and make the most of their stays.
Network
Mercure is the second largest hotel network in the world – outside of North America – in number of rooms (source: MKG Consulting, January 2008).
Mercure's expansion strategy is aimed at creating a dense network in every country where it operates. Thus, it is focusing its efforts on Europe and the new markets in Asia and is implementing an ambitious redeployment plan that will result in 1,000 hotels by 2015. Reaching this goal will confirm Mercure's prime position in the world hotel industry.
