Openings

03/03/2011

Mercure sets out to conquer the United Kingdom

In the first two months of 2011, Accor announced that thirteen hotels will be added to the UK network by June this year, increasing the presence of the Mercure brand from 33 to 46 hotels.  

In January, a franchise agreement was signed with Focus Hotels for ten Mercure hotels to join the UK network.

These hotels were launched last week under the Mercure banner, adding to the growing portfolio of Mercure hotels providing business and leisure facilities in fantastic locations around the UK, from elegant city-centre hotels to country manor house retreats.

This week, Mercure strengthened its dynamic expansion with another new franchise contract, this time with London Town Hotels, a British hotel operator since 1988.

This partnership will add three of their four-star hotels to the Mercure brand in the next four months, including two in prime central London locations. Mercure London Paddington Hotel will be launched in March 2011, with Mercure London Kensington Hotel and Mercure Nottingham Lace Market Hotel opening in June 2011.

Jean-Jacques Dessors, Chief Operating Officer of Accor UK and Ireland, had this to say: “This is the second deal with a well-known UK hotelier in less than two months. The agreements demonstrate Accor’s ability to choose strong franchise partners such as LTH to grow the Mercure brand in the UK market”.

Accor aims to expand its UK network to more than 300 hotels by 2015.



13 new hotel addresses for Mercure in the UK:

Mercure Altrincham Bowdon Hotel
Sample the heated indoor swimming pool, Jacuzzi and sauna for total relaxation
 
Mercure Blackburn Ribble Valley Hotel
Enjoy outstanding panoramic views of Pendle Hill, famous for the story of the Pendle witches, from the heart of the beautiful Ribble Valley

Mercure Chester North Hotel
Savour the hotel’s peaceful rural surroundings, ideally located between Liverpool and Chester

Mercure Hatfield Oak Hotel
Take advantage of trips to the historic city of St Albans, Woburn Safari Park and Whipsnade Zoo

Mercure Hull Royal Hotel
A plunge into turn-of-the-century England in Hull at a hotel featuring dramatic Victorian architecture

Mercure London Paddington Hotel
A four-star hotel located just minutes from one of London’s main train stations.  Opens March 2011.

Mercure London Kensington Hotel
Located at the juncture of Kensington and Chelsea, an ideal address in the heart of upscale London.  Opens June 2011.

Mercure Nottingham Lace Market Hotel
Nottingham, a city known for its buoyant business activity and rich heritage, will soon boast its first Mercure hotel.  Opens June 2011

Mercure Stafford South Penkridge Hotel
A stay in the countryside, located near top attractions including the Alton Towers theme park

Mercure Swindon East Hotel & Spa Hotel
Enjoy treatments at the hotel spa before venturing into the town centre for a spot of shopping

Mercure Telford Hotel
Go back in time with a stay in a 16th century manor house with a lakeside view

Mercure Wigan Oak Hotel
An ideal starting point to visit various attractions such as Gulliver’s World, the Sea Life Centre and Camelot Theme Park

Mercure Wolverhampton Hotel
Close proximity to Cadbury World, Black Country Museum and glass blowing centres as well as Wightwick Manor