Brands “made in Accor”
Just the right brand for each segment
Accor is the world’s only hotel operator that covers all market segments, from budget to luxury, with a portfolio of strategically aligned standardized and non standardized brands and an offer on the extended stay market.
- Global leading brands on the economy and midscale market
- Major players on the upscale and luxury market
- New brands for new opportunities: Pullman, MGallery, Adagio, all seasons
- Critical mass in each brand, ensuring that every new hotel leverages the strengths of the entire network.
- Very strong brand recognition and good repeat business.
- Significant investment in innovation and to constantly drive the brands forward.
Know more about each brand
LUXURY SEGMENT
Life is Magnifique
World class hotels and French elegance. Located in the world’s most exclusive destinations, Sofitel is the first European luxury brand. Sofitel has 2 sister brands: “Sofitel Legend”: a collection of legendary properties and “So by Sofitel”: chic and contemporary boutique hotels.
Network by end of June 2009: 126 hotels in 40 countries
UPSCALE SEGMENT
Check in, chill out
A new worldwide network of upscale hotels and resorts dedicated to business travelers and meeting organizers. Located in the heart of major cities and near leading airports, Pullman provides a complete array of personalized services and innovative technologies.
Network by end of June 2009: 40 hotels in 14 countries
The art of staying
A new collection of hotels remarkable in their personality, each hotel in the collection provides a unique story to tell, a distinctive personality and an original experience.
Network by end of June 2009: 26 hotels in 18 countries
MIDSCALE SEGMENT
Designed for Natural Living
Located in the main international destinations, Novotel promotes the well-being of business and leisure travelers, with spacious rooms equipped for work and relaxation, a 24/24 healthy-eating restaurant service, meeting rooms, attentive staff, special children's areas and fitness and relaxation facilities.
Network by end of June 2009: 392 hotels in 57 countries
Meet the Mercures
Located in city centers, seaside and mountain resorts, Mercure hotels nurture a personality that resonates with local environment, offering guests the pleasure of discovering authentic products and services.
Network by end of June 2009: 671 hotels in 49 countries
A new way of hotel living
Suitehotel promotes the values of space, pleasure and hospitality. Targeting medium-stay customers, the chain’s 30m² suites feature work and relaxation areas that can be adapted individually. With “Boutique Gourmand”, food can be purchased around the clock in the lobby.
Network by end of June 2009: 26 hotels in 6 countries
Just like at home, throughout Europe
Comprising 80-140 apartments and located in large cities, Adagio City Aparthotel offers home like amenity for medium or long stays. Each apartment has fully equipped kitchen, living room and an office with Wifi.
Network by end of June 2009: 24 hotels in 3 countries
ECONOMY SEGMENT
All is all you need
A new non standardized economy hotels chain, located in city center or in leading activity centers, all seasons combines the charm of independent hotels with the benefits of a major chain. It features all-inclusive rates that deliver a wide range of services.
Network by end of June 2009: 60 hotels in 6 countries
hotels the way you like them
ibis, global benchmark in economy hotels, delivers consistently high-quality accommodation and services with the best value for money: a well-designed and fully-equipped bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options
Network by end 2008: 814 hotels in 40 countries
BUDGET SEGMENT
We’ll Leave the Light on for You
Motel 6 is the North America’s leading budget hotel chain, offering comfortable rooms at the lowest price of any national chain. The revolutionary prototype of “Phoenix room” is available on market already and symbolizes Motel 6‘s renewal, dynamism and innovation spirit.
Network by end of June 2009: 968 hotels in 2 countries
Extend your stay, not your budget
Studio 6 offers the comfort of furnished studio apartments at affordable, low weekly rates with hotel amenities. Studio 6 conveniently located in major business complexes in the United States and Canada with easy access to shopping centers, entertainment and restaurants.
Network by end of June 2009: 52 hotels in 2 countries
Be smart. Stay smart
Mainly operated in Europe, Etap is a standardized budget chain offering rooms up to 3 adults. Now, the chain features newly redesigned, award winning rooms that are more modern, more restful and more ergonomic. Outside Europe, Etap Hotels are under the Formule 1 name.
Network by end of June 2009: 492 hotels in 17 countries
Payez moins, Bougez plus
Operated only in France, Hotel F1 is a standardized budget chain offering rooms up to 3 adults.
Network by end of June 2009: 268 hotels in France