Development Strategy

"Our development is also your development" by Gilles Pélisson, Chairman and CEO Accor

"By moving from a business model based mainly on hotel ownership to a model that shifts the focus to management and franchise contracts, Accor has transformed itself into a services supplier.

We have made this transition by developing a full-fledged service delivery culture, with the goal of better serving our partners so that we can support and share in each other’s growth.

Today, we are deploying all our energy and expertise to provide you with impeccable service, leveraging our more than 40 years’ experience as a hotel owner. This know-how covers all aspects of hotel operations, including human resources, construction and maintenance, purchasing, management and finance, marketing and sales, technological support, websites and, of course, development and property management.

Moreover, we have a unique brand portfolio that has been expanded and repositioned to cover every segment of the market—from budget to luxury. And, importantly, you can rely on the professionalism and enthusiasm of all our employees around the world.

We invite you to join us in meeting our most ambitious goal ever. Together, let’s build lasting relationships based on profitable partnerships.

Thank you for your confidence."

Gilles C. Pélisson, Chairman and CEO Accor

How many rooms?

Accor Hospitality, our hotels division, is planning to open 40,000 rooms - 290 hotels per year from 2010. This target is twice the number of rooms opened in 2006.

How much investment?

Accor Hospitality mostly relies on external investments to achieve this development ambition and offers owners and investors the opportunity to participate in this powerful growth dynamic by becoming partners.

The total annual investment is € 3,950 M:

• with € 400 M from Accor,
• and € 3,550 M from partners.

The drivers for expansion

Accor has chosen four drivers to deliver the 40,000 new rooms per year:

• Expand in Western Europe in Eco and Budget,
• Increase the market share through franchise in mature markets,
• Strengthen the position in emerging countries (esp. BRIC),
• Expand the network in upscale & luxury only through management.

Where to develop?

The expansion is aligned with global demand and focuses on fast growing markets.

How to develop?

An "asset right" property management strategy designed to lower capital intensity and earnings volatility.

The development model of 40,000 rooms per year focuses on management contracts and franchise.

Accor network by end of December 2009

4,031 hotels and 485,331 rooms by end of June 2009

Number of hotels by region and brand

• Accor Key Figures at 12/31/2009