Life is Magnifique
Sofitel
Sofitel continues to advance its new positioning in the luxury market. The new DNA programme for the brand: the creation of unique, non-standardized luxury hotels, a fine blend of the innate French qualities of elegance, savoir-faire and the art of hospitality, with the best of local culture from each country.
Aiming to provide guests with the exceptional service associated with the great luxury establishments, the brand naturally offers round the clock room service, the latest in high-tech multimedia equipment, bespoke service for a professional clientele with its Inspired Meetings™, in addition to the most recent health and fitness amenities.
Gastronomy is an essential element of Sofitel’s French art de vivre and the brand boasts a longstanding joint venture with the great Michelin star French chefs.
Open to global influences, Sofitel Chefs use local flavours to enrich their cuisine, in a creative and contemporary replay of the traditional French "classics".
MyBed™, the giant ultrasoft bed available in all network hotels, with feather duvet and top mattress for total relaxation and all-enveloping comfort.
MyBed™, for a perfect night’s sleep at Sofitel or at home.
The Sofitel network comprises 121 luxury hotels. Decorated by well-known designers (Jean Nouvel, Jean-Paul Viguier, Jacques Grange…) Sofitel hotels are inspired by the history and environments of their locations, a mix of authenticity and tradition in tandem with modern trends and requirements.
Five hotels will open in 2009 and 16 others are currently undergoing major renovation.
One of Sofitel’s development priorities is also to become established in all premier destinations and major international capital cities.
The Sofitel brand’s main partners are Airline Companies, American Express and Visa International. For the Airline Companies and American Express joint ventures, agreements have been developed around their customer loyalty programs – Frequent Travelers and Membership Rewards. To reinforce its brand image, Sofitel has also teamed with the luxury agencies for the American market (STEP Program).
