Partnerships
A group-to-group strategy
Since 1998, Accor has been developing partnerships with major firms. These alliances manifest a strategic determination to adopt an overall group-to-group approach that is advantageous for both customers and partners. Naturally, this type of cooperation is concerned with business segments that offer a potential for synergies or that target the same customer base known for its mobility: transport, leisure activities, information and travel-related services.
More advantages, more services, more easily
The aim of Accor's joint strategy with its partners is to increase market share in a profitable way, share resources in order to cut costs and time, increase the visibility and recognition of their brands, and finally, create value for customers, for example, by developing new services and providing quick and easy access to products and services.
Air transport
Air France: More services and privileges
Since 1999, Accor has partnered Air France in all markets and for all customer types with more than 200 destinations served by both companies worldwide. This strategic partnership involves loyalty, joint sales, distribution, marketing and communication initiatives.
The partners cooperate closely on customer loyalty with the Sofitel, Pullman, MGallery, Novotel, Mercure and Suitehotel brands included in the Air France KLM Flying Blue loyalty program. Members earn Miles through stay in hotels with eligible rates. Silver, Gold and Platinum Flying Blue members benefit from specific advantages in Sofitel, Pullman and MGallery hotels.
To add to their enjoyment, customers can also convert them into Premium Accor nights in selected hotels.
Flying Blue is also integrated in the A|Club program, allowing the cardholders to convert their A|Club point to Flying Blue Miles.
The two companies multiply the opportunities for joint sales, specifically through the Internet, with a direct access to each partner’s online booking system.
Airline loyalty programs: Earn Miles as you sleep!
Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Mercure take part in these programs, either in a given country or region, or worldwide.
To earn some Miles on hotel stays at eligible rates, customers simply present their membership card on arrival. They also regularly receive special offers allowing to double or triple their Miles in participating hotels.
Because our customers travel around the world, we help them get even more out of their hotels stays through our participation in major airline loyalty programs.
Within the “SkyTeam” Alliance
Within the "One World" Alliance
Within the "Star Alliance" Alliance
With other airlines
Train
Take advantage of our alliance with SNCF, Thalys, Lyria, Rail Europe, SNCB and other railway partners to get special rates in Accor hotels when you reserve a room along with your train ticket.
SNCF and Rail Europe: Train+Hotel makes traveling easy
Passengers can book a hotel room and a train ticket at the same time with the "Train+Hotel" service from Accor and the French national railways (SNCF). Not only can you reserve in over 1,350 Accor hotels in more than 250 locations in France and the rest of Europe, but you can also benefit from reduced rates in participating Accor hotels. Pullman, Novotel, Mercure and Suitehotel, for example, offer 10% off the day’s lowest rate* for weekend stays, while Sofitel and Hôtels Barrière offer a 5% reduction.
In addition to weekend reductions, Grand Voyageur, Escapades, Senior, 12-25, and Enfant + cardholders (and their room companion) will a have free breakfast.
During the week, Train+Hotel gives you the market’s best rate** in the following 2 to 4 star hotels*: ibis, all seasons, Suitehotel, Mercure, Novotel, Pullman, Sofitel and Hôtels Barrière.
Book your room when you buy your train ticket either at an SNCF train station or boutique in France, by dialing 36 35 in France (€0.34 a minute, including tax), or by logging onto www.tgv.com or www.raileurope.co.uk.
Thalys: cross border travel has never been simpler
Thalys and Accor have joined forces to make traveling in Europe easy by allowing passengers to reserve a hotel room and train ticket simultaneously in the four countries served by the Thalys network (Belgium, France, the Netherlands and Germany). Thalys customers who book a room and ticket together enjoy exclusive offers year round in participating Accor hotels. These include 10% off the day’s lowest rate* at weekends at Pullman, Novotel, Mercure and Suitehotel and a 5% reduction at Sofitel and Hôtels Barrière.
In addition to weekend reductions, Cybelys cardholders (and their room companion) will have a free breakfast.
At weekdays, the service offers the market’s best rate at Formule 1, Etap Hotel, ibis, all seasons, Suitehotel, Mercure, Novotel, Pullman, Sofitel and Hôtels Barrière **. Accor also participates in one-off promotions, with special offers for Thalys passengers, Cybelys loyalty cardholders...
For information and reservations, go to www.thalys.com
Lyria: Joint booking offers numerous advantages
Lyria passengers also enjoy special offers in 1,350 Accor hotels in Europe when they reserve a hotel room along with their Lyria TGV ticket. On weekends, joint bookers get 10% off the day’s lowest rate* at Pullman, Novotel, Mercure and Suitehotel and 5% off at Sofitel and Hôtels Barrière.
At weekdays, they enjoy the market’s best rate** at Formule 1, Etap Hotel, ibis, all seasons, Suitehotel, Mercure, Novotel, Pullman, Sofitel and Hôtels Barrière.
For information and reservations, go to www.tgv-lyria.com
SNCB: Reductions available throughout Europe
The Belgian national railways (SNCB) and Accor have teamed up to offer their respective customers exclusive advantages in hotels participating all year round.
The SNCB customer who reserve a hotel room along with his train ticket will get 10% off the day’s lowest rate* at Pullman, Novotel, Mercure and Suitehotel and 5% off at Sofitel and Hôtels Barrière.
In addition to weekend reductions, Cybelys, Eurostar Frequent Traveler and Train Reseau for Belgium cardholders (and their room companion) will have a free breakfast.
At weekdays, the service offers the market’s best rate at Formule 1, Etap Hotel, ibis, all seasons, Suitehotel, Mercure, Novotel, Pullman, Sofitel and Hôtels Barrière **.
For information and reservations, go to www.b-rail.be
* Exclusive weekend offers are only valid on the best rate and not subject to special conditions; they may be cancelled or modified at no extra charge up until 6:00 pm on the day of travel. The number of special-rate rooms is limited and customers must present confirmation of their reservation and train ticket on arrival, to benefit from the reduction. This offer may not be combined with another offer or promotion.
** Lowest rate quoted by the hotel on the day of reservation under equivalent sales terms.
Cars
Europcar: a strategic partner
Strategic partners for a few years, Accor Hospitality and Europcar, European car rental leader in 160 countries, have teamed up to facilitate their respective customers with their travel arrangements. This partnership is materialized by joined actions which concern loyalty programs, sales, communication, e-business and call centers. Accor customers benefit from car rental discounts and specific advantages all over the world associated to each hotel brand. Europcar corners are also implemented in some Accor hotels. Europcar customers take advantage of hotel discounts when traveling. This cooperation is further accentuated by cross selling synergies between Europcar and Accor Services’ activities.
MOUVANGO®: a coalition loyalty network in France – 16 partners
Mouvango® is a multi-partner network created in France, by Accor and TOTAL.
Today Mouvango® associates 4 loyalty programs: A|Club, Club TOTAL, ALD Prodigo and carte Bleue Visa Renault.
Mouvango® includes 16 brands affiliated travel and leisure-related partners with 5,000 points of sale in France:
- 2,500 TOTAL service stations,
- 1,400 Accor hotels : Formule 1, Etap, all seasons, ibis, Suitehotel, Mercure, Novotel, MGallery, Pullman, Sofitel, Accor Thalassa,
- 530 Europcar car rental stations,
- 200 Courtepaille restaurants,
- 70 multiservices establishments on the motorways, under the brands Autogrill, Mirabellier, Relay and Isardrome,
- 7 heliports managed by IXAIR,
- The 118 712 service by France Telecom Orange with 1,000 phone-advisors.
The Mouvango® network increases the opportunities to earn loyalty points, so customers can get rewards faster.
France Telecom - Orange France: Orange WiFi access service available at Accor hotels in France
Accor hotels in France equipped with Orange WiFi access
In 2003, Orange and Accor joined forces to offer high-speed wireless Internet access in more than 1,300 hotels throughout France that operate under the different Accor brands.
Thanks to Orange WiFi access, customers staying in Accor hotels in France can take advantage of high-speed wireless Internet access in lobbies, bars, conference rooms and certain guestrooms. In this way, users with WiFi-equipped laptops can easily and securely check their e-mail, surf the Net or connect to their company intranet. Since October 2007, a total of 220 hotels have further extended their network coverage to become fully WiFi-enabled, meaning that Internet access is available in all guestrooms and common areas.
The partnership has also been expanded to include 50 hotels in Belgium and 80 in the UK.
Accor services available directly from your mobile phone
As part of the partnership with Orange, Accor offers services to Orange mobile phone subscribers in France. You can book a room in any Accor hotel around the world just by dialing 711 (travel section).
LCL: A program with only advantages
Accor is a long-time partner of LCL’s "Programme Avantage" loyalty scheme in France. Accor offers program members gift vouchers that are accepted in Sofitel, Novotel, Mercure and ibis hotels around the world, as well as in the Courtepaille restaurant chain and in many Europcar vehicle rental agencies. Twice a year, Accor also offers an original selection of tourist getaways in France and elsewhere in Europe. In addition, Lenôtre regularly suggests gourmet dining ideas.
HSBC goes with you around the world
In addition to the financial benefits of program membership, HSBC Premier customers can also take advantage of "Privilège" services, thanks to the bank’s partnership with Accor. Throughout the year, they receive special offers from selected Accor brands as well as from partners’ chains.
Visa: Privileges for international upscale customers
The partnership with Visa International enables holders of the Infinite, Platinum and Signature cards to benefit all year long from advantages and privileges in Sofitel hotels around the world. The Novotel and Mercure brands also regularly offer special deals to Visa cardholders. In addition, Visa and Accor jointly promote their respective brands, in particular through sports events.
MasterCard: Specific advantages for Premium cardholders in Europe
The partnership with MasterCard Europe allows Premium cardholders to take advantage of specific offers at Sofitel, Novotel or Mercure hotels around the world.
Danone
To bring ever-greater satisfaction to both their customers, Accor and Danone have agreed to pursue and expand international event partnerships and activity actions promoting the innovation of both groups.
In this context, Accor and Danone will be encouraging their respective marketing teams to explore and develop new directions for synergy.
Accor will become a leisure partner in Danone advertising media ("Danone et vous", on-pack promotion, etc.).
Danone’s innovative products will be highlighted at Accor hotels for the benefit of Accor customers. These actions will take the form of specific activities organised around new products or sampling, combined with a joint Research and Development program between Accor and Danone.
Novotel will continue its partnership with the "Danone Nations Cup" and Sofitel with the "Evian Master".
About Danone:
Danone is positioning as a global leader in dairy products and number two in bottled waters and biscuits. This performance is the fruit of a strategy balancing a policy of development focused on new frontiers, a growing commitment to innovation and a strengthening of health oriented brands. To give itself the means to realise its ambitions, each year Danone invests almost €140 million in Research and Development. Danone employed 90,000 people in all five continents of the globe.
