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With A|Club, attract new guests

A|Club: Create special relationships with your customers to build their loyalty

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While winning customers is the first step, retaining them is essential in a highly competitive market. To achieve that goal, Accor developed A|Club, its worldwide, multi-brand loyalty program that is free and 100% web-based.

A|Club Places has been recently released by Accor. It is the first location-based application on Facebook launched by an international hotel group that offers bonus points to its loyalty program members.

With 8.3 million members in 3 years, A|Club is a true success story. Already generating 18% of total individual customer revenue, members are more loyal (averaging 3 stays, versus 1.5 for non-member guests) and spend more (20% more per stay compared with non-member guests). 

 

A|Club members’country of residence

                                                                                                                                       As of December 2011

Additional Average Spend for A|Club members (compared with non members)

As of December 2011