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Boost your revenue

Accor helps you to decipher the market, connects you to the most profitable channels and enables you to win new and more effectively retain new customers.

Respond to emerging buying trends

With double-digit annual growth, online sales now play a major role in hotel distribution. Given this environment, Accor is constantly upgrading its accorhotels.com booking site. The portal offers a host of advantages that make it easier to locate and attract customers at key moments in the search-and-book process. 

Accor and TripAdvisor

Accor is the first international hotel group to associate TripAdvisor to its commercial website, displaying hotel ratings and comments from clients.

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Accor on the web

204M visits in 2011
20.7M Room nights sold in 2011

accorhotels.com
A multi-brand portal
28 versions, 12 languages
16 destination mini-sites
8M visits a month
Over €1 billion in revenue

15 brand websites
sofitel.com ; MGallery.com ; ibishotel.com
10.5M visits a month

4 sites for professional users
Business, meetings, travel agencies, tourism...

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Accor on smartphones

Geolocation, online availability, access to negotiated rates… all these functionalities are now available on iPhone and Blackberry.
Smartphone revenue has increased by more than 100% in two years. 

  • - More than 650,000 visits a month
    - 910,000 application downloads
    - Award for best mobile commerce

Call centers

Indispensable for online sales, they represent an important lever for maximizing revenue. Accor’s nine platforms in cities such as Paris, Bangalore, Sao Paulo, Kuala Lumpur, Dalian and Rabat manage 3.3M calls in 14 languages. 

Travel agencies, Tour Operators,... increase visibility and optimize your commissions

Accor chooses the best partners and negotiates the best commissions to maximize your hotel’s revenue and increase its visibility. Around the world, 34 sales offices and 700 sales professionals manage strategic accounts, generating 3 Bn € a year. 

Choose a powerful reservation system: Accor Distribution System

The Accor Central Distribution System serves as a link among all industry players by providing an instantaneous view of the various parameters needed when booking – in particular rates and availability, as well as hotel photographs and descriptions.

More than just a database connected directly to distribution channels (the hotel property management system and revenue management tools), the Accor Central Distribution System solutions connect your hotel to all reservation systems necessary to boost performance.  It optimizes room occupancy rate and increases average rate by ensuring that hoteliers can sell their rooms at the right price and at the right time for a specific customer.


In 2011, 60% of Accor’s lodging revenue was generated via Accor Distribution System.

Source: Accor Reservations Systems December 2011

REVPar indices in selected markets

Source: REVPAR December 2011

All figures as of December 2011.