The main international operator in sub-Saharan Africa for more than 35 years, Accor today has a network of 34 hotels in 14 countries. From budget to luxury, all of the major Accor brands are present on the continent, including Formula1, ibis, Mercure, Novotel, Pullman and Sofitel. In 2014, Accor took over the Grand Hotel in Kinshasa (Congo) and a Pullman hotel is to be opened in 2015.
20 projects totaling 3,600 rooms are under development in the region. Accor has an aggressive expansion development plan for all brands, including projects for the economy ibis brand, Mercure and Novotel midscale brands and the Pullman upscale brand in such major cities as Lagos, Cape Town, Nairobi, Addis Ababa, Accra and Luanda. Expansion in sub-Saharan Africa is based on management contracts and partnerships.
Because Accor is, by far, the No. 1 hotel operator in Europe, Asia/Pacific, Africa it generates the largest outbound and Continental guest flows to every sub-Saharan country. Accor is also the leader in the economy segment with its flagship ibis brand, which is expanding its network worldwide.
Franchising, Management and Development by Accor: get the best service. Accor offers customers and investors the unique expertise of the world's leading hotel operator, acquired by managing more than 3,600 hotels worldwide over the past 40 years. Based in Dakar and Johannesburg, the sub-Saharan team has deep local roots in the region. They are constantly focused on delivering superior hotel performance thanks to:
- - A best-in-class booking system that generates more than 45% of the hotel revenue in the region.
- - A global sales force, with 700 sales representatives based in 34 countries.
- - Leading edge revenue management systems and expertise.
- - Unrivalled operational excellence.
- - World-class technical support in hotel construction or conversion.